CBD Beauty - The Next Wellness Frontier

You’ve probably heard of the phrase CBD by now, it’s fast becoming ubiquitous in society. 

As a whole, the CBD industry is growing at a rapid pace; from oils to edibles, the compound is everywhere you look lately.

CBD beauty appears to be the next frontier, and from Kim Kardashian to Jennifer Aniston celebs are also falling head over heels with the compound. 

But what is CBD beauty and why should we care?

CBD Penetrates The Beauty Industry

According to Nature and Bloom, CBD skincare is a fast-growing segment and is increasing in popularity with people looking to incorporate the compound into their wellness routine.

Given CBD is a compound extracted from hemp, a species of cannabis, some of us are concerned that we might get high using it (spoiler: you won't!). CBD skincare offers a unique opportunity to try CBD without dipping your toe into smoking or vaping.

For brands, it's a goldmine of new potential customers. Full of new users who otherwise wouldn't consider using the other more popular forms of CBD products, but would be open to trying a range of topicals such as salves, gels, and body butters. 

For potential users like us, it has a whole heap of benefits:

CBD Felt Locally

CBD oil is a supplement which is (anecdotally) popular for people who suffer from poor sleep, anxiety and chronic pain.

However, skincare infused ranges are a little different. 

Topicals infused with cannabidiol are felt locally, meaning they can be applied directly to the skin for effects felt directly where they are used. 

Usually, users have no control where CBD is felt as when used orally. It's processed by our liver and distributed later by the body.

Topicals, on the other hand, are applied to the skin and felt within that specific area. 

If you're a gym bunny or a manual shift worker, this benefit alone can work wonders for your tired muscles. Applying CBD gel after a vigorous workout could help aid recovery, or the use of an infused salve could support tired skin. 

There are a lot of CBD products on the market today, so how do you distinguish a good product from a dud?

What to look out for when buying CBD topicals

The CBD Industry is unregulated, and consumers need to carry out their due diligence before purchasing anything.

By taking the mitigative steps outlined below, you can narrow down your search to genuine brands who care about your experience:

Look out for third-party testing certificates (otherwise known as a CoA). These outline that the product has been tested for cannabinoid content and any potential contaminants.

Glance over the brands' website and read where and how the hemp they use is grown. The gold standard is hemp manufactured under organic standards without the use of pesticides or herbicides.

Review any social profiles and look for any testimonials; real customer insights can speak volumes.

Read any brand or product reviews online to assess if customers are happy. 

Final Word

The beauty industry has welcomed CBD with open arms, and so have consumers. 

Remember that not all CBD is made equal, and the lack of regulatory oversight makes doing your homework crucial. As the industry continues to grow, it's clear there will be bad actors looking to make a quick profit.

Nonetheless, genuine brands will keep pushing to segregate themselves through improved transparency and a high customer service bar.

It's also likely the current difficulties with product quality will be ironed out by regulatory changes in the near future, but until then, keep your eye on the pulse and find what works for you!


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