27.1.20

The Job Of A Blogger


Being a blogger is easy, all you need to do is start a new blog and start writing. Simple is int it? Or so you'd think. But have you ever thought what it takes to become a successful blogger and how some bloggers make thousands from it? Well, the answer if dedication, a passion for writing, and most importantly, they are serious about blogging. 

Lots of people try to earn money blogging but very few get success. In fact, as someone who has been blogging for nearly 8 years now, I've seen many blogs start up, gain a bit of traction, and then shut down as the writer starts to understand just how hard maintaining a blog is.

Writing
Now writing is the first thing that comes to mind when it comes to being a blogger and it's probably the easiest part. You write about what you feel, what you're doing, where you're going, and go from there. Blogging needs lots of hard work, research and long working hours, especially if you have a collaboration that is needed on a quick turnaround, or to a set deadline. You may then be contacted by companies who want you to write about them. This brings us to advertising.

Advertising
To start with, advertising your own blog is super important as it's important to get it out there. Consider something that would suit with your blog. For instance, if you run a niche blog, you could opt to do book blog tours which is a great way to get your blog read by others in that niche. 

There are many ways a blogger might use advertising to gain revenue also. The could host paid guest content, write sponsored posts, or do paid reviews, as well as having sidebar adverts and affiliate marketing. This can be hard sometimes though, especially when you are paid to promote things that are a little obscure. Sometimes it could be work based items and Durham Instruments, right up to home furnishings and websites such as www.glassrailings.ca. But it does give you the opportunity to use your imagination and advertise each brand in a different way than everyone else. 

Social Content
A good blogger will usually have great social media content too. There are a lot of social channels to choose from nowadays from Facebook to YouTube, but if you're looking for the best social influencer campaigns, then your best bet would be Instagram as this is where a lot of influencers start out nowadays. Although for me personally, I wouldn't call these bloggers and they don't usually run an actual blog, they do, and can, make an awful lot of money on social media. They just need to be careful as that page is never really full owned by them and can be shut down at any time. Having a blog that is self-hosted means that you run the site, and can't be shut down by anyone else. 

Everything Else
You might think that most of what a blogger does is spoken about above, but it's not. That's only the stuff you see. The hard parts, and usually the things that take up the most time, is everything in the back end of the blog. 

From setting up the actual website, learning how to code so you can make your site user friendly, and setting up the right keywords and SEO so that your blog is found via search engines. And then, after all that, there is the job of trawling through emails. Do you know how many I get a day from people asking me to work for free? You wouldn't ask someone in a shop to work for free. So why do so many people think it's okay to ask bloggers to do unpaid work?

12 comments:

  1. Interesting post - thanks!

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  2. This is really interesting and helpful to those starting out or even us longer blogging ones. Thanks for sharing xx

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  3. Interesting read, really useful

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  4. I'd love to do a blog,great post x

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  5. Anonymous21:55

    What an interesting post. I've often thought of starting a blog but doubt I could sustain it!

    Hazel Rea @beachrambler

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