23.11.19

My Tips To Creating Your Own Blog


Creating a successful blog can take your readership to a new level. Most people don't have the first clue how an actual blog works in the back end. They think you just sign up to a platform, such as Blogger or Wordpress, and off you go on your way to becoming your own boss. 

But it isn't that easy... In fact, it can become quite hard as you learn new techniques to maximise your online presence. 

Although a successful website isn't built in a day, or even a week, with a little time and effort, you can create a website for your blog, that gets a good following from the get go. Start with the following tips for creating a blog in 10 easy steps.

Work out who you are
Find you what your style is and go with it. If you go in feet first and don't think about this, you might find a few months down the line, that you don't like how your site is, and then the pain of changing a site, and everything in it, is quite immense. If you don't know what you want, you'll find it more difficult to have a successful website and your site could actually be damaging in the long run.

SEO is King
Search engine optimization (SEO for short), if you're not used to the tech world, is probably only ever heard on those television adverts. But it is actually about optimizing your content in order to rank for certain keywords on search results like Google. And it is so important if you want to gain a good readership. Realistically, SEO isn't just one thing. The term includes keyword research, link building and a whole host of other things needed for best performance of your website.

Build your email list
Start building your email list from day one. Even if you don’t plan on needing one right now, it's important to start one, so you don't regret it in the future. I mean, if someone likes your posts and wants to subscribe, give them a way to. Having an email list allows you to promote your new content to your audience directly without worrying about search rankings, and it's free to have too. I use MailChimp, but there are many providers out there. 

Think like a reader
Look at your site and try to think about how you'd feel if you were a new reader to the site. Is the text easy to read, are pages laid out well, are there too many ads that will put people off? This is an important step as, if you can't read your blog, others won't be able to either and will click away. Be sure to check every page. Make sure you have a contact page so that potential clients can get in touch, and link your social pages so that readers know exactly where they can find them. 

Get the professionals in
Creating a website can be so much hard work. From being SEO optimised and support, to what hosting you'll have and how much bandwidth you might need. If you're not tech minded at all, then you could let the professionals do it all for you and not need to worry about those aspects of your website. In fact, Silky Ocean Studios create beautiful sites for businesses and would really suit those who are starting small and want to have their own space to write what they want to online. Along with the usability of a website, they always make sure that these sites work well as mobile websites, as it's important to give any readers the chance to check out your site, no matter what device they're on. 

Write for yourself first
Write for you, no one else. Try to ignore the fact that anyone else will read what you write and just focus on your thoughts, ideas and opinions. People know when you're being insincere, so try to stay true to yourself. 

Be consistent
Consistency is one of the most important things that bloggers tend to forget. It is so much easier to lose your traffic and readership than it is to build it up, so make sure you consistently blog to keep people interested. 

And all importantly, stay true to yourself and your voice. People don't follow your site for any other reason than that they like how you write, so make sure you keep true to it.

5 comments:

  1. Great tips! I have been considering strating a blog of my own based on my love of hand embroidery so I can share write reviews x

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  2. brilliant advice. I may start a blog next year with my mother as she retired today & blogging is something she is very interested in doing.

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  3. It sounds like there's a lot more to it than meets the eye! With there not being many male bloggers, I have often thought about it, but my lack of tech knowledge has always stopped me...

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  4. I have been saying for a couple of years i would like to start my own blog of my life experiences, but after reading this although it was very good and interesting, i dont think i would be able to set up on my own

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  5. Lots of food for thought - always something to consider for the future

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