22.3.18

How Gender-Neutral Clothing Is Changing The Fashion Industry

The days of women only wearing skirts and men the ones who are allowed to wear trouser suits are long behind us. Many brands are removing gender labels from their clothing ranges and embracing gender fluidity, emphasising that people should be able to wear what they want! 

Even if the labels aren’t there, designers have been taking inspiration from the traditional styles of the opposite sex for many years - women can now purchase boyfriend-cut jeans and you can get men’s skirts. Together with Trilogy Stores, retailer of premium brand Rebecca Taylor, I have explored the topic further.


Brands and retailers have always had some styles that took inspiration from clothes traditionally made for the opposite sex. The 'power suit' for example, was designed with inspiration from a traditional men’s suit. The suit and blazers for women were viewed as a way for women to feel more confident in the workplace amongst men who were dressing in a similar style. 

And then it's floral patterns, which were once associated with women, bringing a feminine look to a day dress or blouse. Nowadays fashion designers became inspired by the print and male models proudly walked down the catwalk with orchids, roses and tulips on their outerwear, some even with a pink twist to them!

The rise in athleisure has also seen many females move away from tight, silhouetted dresses and suits and move to t-shirts and track pants.

Even when it comes down to children's clothing, it's all changing. Okay, you can still walk into a shop and see plenty more girls clothing than that there are of boys, but it's the choices nowadays. More jeans and trainer options for girls, an leggings and comfy clothes for boys. 


I love that colours don't mean genders anymore and that boys have more clothing options available to them - I mean, as a lover of bright colours, it's great to see such a rainbow of items available to boys. 

Brands making a stand
Due to more people speaking up about gender fluidity and expressing an interest in ungendered clothes, some brands are leading the way in abolishing gender labels altogether.

Department store, John Lewis, got rid of ‘girls’ and ‘boys’ labels on all of their children’s clothes. And fashion retailer, River Island, did the same to emphasise that children can wear what they like! It’s said that gender neutral clothing encourages children to express themselves fully, irrespective of their sex.

So, how are these opinions affecting the fashion industry? It appears as though it’s encouraging people to be more confident to wear what they truly want to wear. It can be seen as allowing people to explore what they feel comfortable in without being restricted by their gender. 

Since we’ve seen most of the brands abolish gender labelling in children’s wear, it will be interesting to see whether kids will keep this gender-neutral approach to fashion as they grow into adults.

4 comments:

  1. I think its great that this is happening.

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  2. Hooray and about time! I still have difficulty finding a good choice of unisex clothing for the children either online and in store. My heart sinks when I see swathes of ghastly pink flowery frilly clothing with a 'Girls'sign above it. I flatly refuse to buy such items for the girls. It is, after all, parents and children who decide what to wear, not retailers.

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  3. Gone are the days when designer clothes were only for adults. If you are shopping for Polo baby clothes, you will find a great assortment of baby clothes, for both boys and girls. This allows babies to have clothes that are just as stylish and high.. plus size goth clothes

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  4. Really beautiful article and a great resource thanks for share it

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