You know the feeling, you get your whole picnic ready, lay it out all pretty, style it up the the nines, get that perfect snap. But then you need to go through all the Instagram settings to find the perfect filter to do it justice.
And all the filters are so different. My favourite is Clarendon for photos of myself and the kids, especially as it seems to brighten the blue in my eyes and just make all the colours pop. When it comes to picnic hampers though, it all depends on what there is to offer, the colours need to suit the filter and to be able to compete with the almost 300 million (and counting!) food posts on Instagram since its launch in 2010.
I mean, the #FoodPorn hashtag makes us food lovers go weak at the knees. So, to make this experience even more special Mercure Hotels has brought the classic British pastime of picnicking up to date for the 21st Century by creating a bespoke range of ‘Pre-Instagrammed Picnic Hampers’, allowing Brits to combine the modern obsession with uploading tantalising foodie shots to social media, with the age old passion for al fresco dining.
The three hampers feature beautifully created, totally bespoke food, with some ingredients locally inspired by Mercure hotels, in Mayfair, Hudson and Juno Instagram filters so require #NoFilter when uploading to Instagram and are there, ready to go.
Created in partnership with contemporary food designers, Bompas & Parr, they have been designed to fit the style, shade, and colouring of the UK’s favourite Instagram filters. These hampers will be revealed and on display at the Mercure Hotels Picnic Event, taking place at Somerset House, London on Friday 17th June.
The three hampers are:
Mercure Aberdeen Ardoe House Hotel and Spa Hamper designed with the Mayfair filter in mind. The yellow colour palate, supported by undertones of green, creates a relaxed, hazy look and feel, perfect for those wanting their shots to reflect lazy summer days. Bursting with flavour, the Ardoe Hamper features tea pastel sandwiches, sumptuous shortbread and crumbling scones
Mercure Box Hill Burford Bridge Hotel Hamper features a slight blue hue, mimicking the Hudson filter. A secondary filter of pink further brings out the clean feel of the hamper, which is stocked with blue cheese with apple and cider chutney, and a deceptively tasty blue loaf
Mercure Sheffield St Paul's Hotel and Spa Hamper brings photography to life with a colour-pop indicative of the Juno filter. The delicate pinks and yellows used in the clotted cream and jam scones and Melton Mowbray Pork Pie
The Mercure Hotels Picnic Event will offer a fun-filled day out for families and friends of all ages – visitors can take part in a range of activities from wine tasting with Masters of Wine, Susie Barrie and Peter Richards to playing some giant sized board game classics.
There will also be a fantastic range of delicious Mercure Picnic Hampers by Tom’s Kitchen available to purchase on the day and visitors can bring their own picnics to enjoy in the beautiful surroundings of the Edmond J. Safra Fountain Court at Somerset House.
Can't make it to the event? Then don't worry as you can still enjoy a taste of the great British summer with Mercure’s special picnic offer this summer. The picnic package offer provides a night’s stay at selected Mercure Hotels across the UK, plus a locally sourced picnic hamper. This is available on bookings made between 4th May and 31st August for stays between now until 30th September.
I can't wait to hear all about the event and will be following the #picnicwithmercure hashtag on social media so I can see all of the gorgeous unfiltered photos of the day.