16 September 2014

Hopeless Cooks Waste Billions Each Year

New research has found that £3billion worth of home cooked food is being wasted every year as 75% of Brits admit to ditching inedible dinners. A third of Brits say even their own family can barely ‘tolerate’ their cooking, and one in ten hopeless cooks confess to passing a takeaway or ready meal off as their own. I know if you asked my brother then he would definitely agree with you on this. Although my mum is great at baking, cooking isn't one of her strong points and she regularly has to throw out burnt or nasty tasting food. 

The research, released to celebrate the launch of Kenwood’s Disaster Chef campaign, also found that, rather than motivate their audience, cookery shows such as Great British Bake Off made one in ten people feel inferior and intimidated. I totally agree with this as, although the food always looks yummy, it also looks very hard work and puts me off. 

Fronted by self-proclaimed kitchen rookie and actress, Hermione Norris, Kenwood’s Disaster Chef campaign is taking on the challenge of transforming the nation’s cooking skills, starting with identifying the nation’s 15 worst cooks.

Hermione says “As a kitchen novice myself, I can sympathise with those whose enthusiasm doesn’t quite match up to their skills in the kitchen. The Kenwood Disaster Chef campaign is such a great opportunity for aspiring cooks, like me, to develop their cooking skills with the help of Kenwood’s expertise.”

For this year’s Disaster Chef campaign, the contestants will be using the next generation Kenwood Chef – CHEF Sense. The new features, such as load sensing technology and unique fold function, are all key to ensure the machine is intuitive to use, for both professionals and novices alike.”

Kenwood Disaster Chef will be open for entries from Monday 1 September via the Kenwood Disaster Chef Facebook App – www.kenwooddisaster-chef.com

After the 15 worst chef's compete against each other, the winner will be decided and win a host of fab prizes. The prizes include:
  • A Symphony Kitchens makeover (including fitting), up to the value of £3,000
  • A cookery course worth, up to the value of £500
  • A selection of stylish kitchen appliances from Kenwood, up to the value of £500
How great is that! So, if you think you could easily win the title of Britain's worst chef, then get entering. 

4 comments:

  1. I should get my partner to enter as he's rubbish haha

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  2. That's why I stick to ready meals!!

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  3. I remember taking part in this study, I am not adventurous with cooking as I fear the results

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  4. I really don't know why people find cooking difficult! But then again, I was always encouraged to help Mum and Gran when they were cooking when I was a child...

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