12 October 2013

One Direction Sweets from Swizzels Matlow

Mummy Blogging, Yorkshire Blog, Parent Blog, Swizzels Matlow, One Direction

Swizzels Matlow is the UK’s largest family owned confectionery company and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well known products such as Love Hearts, New Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

And who better could they collaborate with? None other than One Direction. 

One Direction is probably the the worlds hottest boy band and they have teamed up with Swizzels Matlow for an exclusive Christmas range. The limited edition collection includes 1D Love Hearts which have song titles, 1D logos, and messages to the boy band on them, created especially for their fans. 

Mummy Blogging, Yorkshire Blog, Parent Blog, Swizzels Matlow, One Direction
Love Hearts are one of my favourite sweets and the fact that these come in a tube or tub means that I get more to munch on rather than just a single pack (and everyone knows just how much I like sweeties).
Although, to be honest, so far I haven't had many of these as my nieces keep popping round and pinching some and are like 'omg I can see Louis on the box, eeek!' whilst they tuck into some of them.

They love the fact that their favourite boy band is on the pack where as I love the sweets themselves. I can imagine these being a great hit with the fans.  

The range is available in ASDA stores nationwide and are the perfect stocking filler for Directioners or just for sweet lovers like me.

The range of 30 different Love Heart sweets feature messages and icons chosen by Love Hearts fans. You can be in with a chance of winning your very own 1D Love Hearts message and a VIP tour of the Love Hearts factory, with a host of sweety goodies, to see your very own One Direction Love Heart sweet being made. Enter this fab competition over at: www.lovehearts.com/onedirection.


  1. I can just imagine the squeals of delight if I pulled out a tub of these for my 5 year old and her friends. They are all totally 'in love' with Harry!

  2. My eldest will be getting some of these in her stocking at Christmas....She's a big fan...hehehe

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  4. I packed my stepdaughter off to college with a load of these, she was furious - she's a rock/metal music fan! I like to keep my reputation as an evil stepmother going!!

  5. Pam Francis Gregory19 October 2013 at 08:47

    Getting some of these would make me very popular!

  6. Oh my goodness, just perfect for my daughter! I'll be looking out for them.